User Interface and Experience
What makes design so important?
Design opens the possibility to consciously influence customers emotionally, to convey the appropriate atmosphere, to plan interactions with the website and to direct attention and events specifically in one direction. Thus, proper design is crucial when it comes to picking up and accompanying customers on a certain emotional level. The counterpart to user interface design is user experience design, which defines the layout and usability of a website. Through targeted UX design and accurate knowledge and analysis of target audiences, interactions can be accurately planned and the path a website takes a customer through can be predicted.