Marketing inside Design
What role does the writing of the so-called copy play?
Copywriting is the professional writing of advertising copy. The decision whether a person lands on your website stands or falls already to 80% with the headline. The right sales text is a matter for experts and is decisive in determining whether a product is sold and in which steps a customer can be convinced on a website. Good copywriting is the only reason why websites with outdated or even bad design can still achieve significant success, but in our eyes this is not desirable. So copywriting is extremely important and definitely not to be neglected!